Sure, Gen Z got a lot of compliments (grab body positivity, makes informal email logging a thing and advocates for mental health), but if this generation will do one thing, it will turn everything into an aesthetic. From Grandmother Coast to summer of secondary character energyand now, TikTok’s clean-looking beauty trend — style lovers in their teens and early twenties know a niche when they see one.
While I go all out for the energy of the main character and Diane Keaton has a way of making any and all underwear wearers a highly sought-after commodity, it’s the ultimate cultural moment, the so-called is the “clean appearance”, which gives me pause. It’s a prominent trend that has the potential to grow from a simple hashtag to a whole personality trait, and it’s one of the newest aesthetic ways to find success beyond TikTok and start a new one. New wave in the field of beauty and makeup.
Featured image of Teal Thomsen.
What is the TikTok clean look beauty trend?
In short, it’s a natural makeup with the characteristics of bright skin and slicked back hair. But it’s not just for Gen Z. This trend is my latest beauty obsession for effortless, absolute confidence.
And while “you look so clean” may feel like an odd compliment, as someone who spends a negligible amount of time and energy on my skincare routine, TikTok beauty trends Cleanliness has a certain allure. My blemish-free skin will no longer be subjected to multiple layers of makeup and foundation.
Instead, this one skin first approach celebrate your unique, natural beauty and inspire you to work with what you have to bring out your favorite features.
Is the clean interface easy to recreate?
The appeal of this aesthetic is its achievability. As a girl who self-identifies as skincare, makeup is not her forte. I like to play to my strengths — and time constraints. To me, TikTok #CleanLook inspired me to upgrade my look without a complete makeover. It’s a whimsical take on my minimal beauty approach. And whether you want to look at synthetics at the farmers market, or you’re tired of your contour palette and looking for a low-maintenance routine, there’s a Clean girl in all of us.
While you can create a version of this look with products you already have in your wardrobe, the proliferation of skin-first, highlighter processes means there are plenty of products out there. Clean looking products are waiting for you to discover. Here are the basics of TikTok beauty trends and all the products that will help you get there.
Breaking TikTok’s clean-looking beauty trend
#CleanLook or #CleanGirl on TikTok is the latest version of the no-makeup look. Instead of the same overly contoured (re: complicated) look, Clean Look celebrates your natural beauty.
Like most things on TikTok, this trend is a combination of a few previous trends: the archetypal “That Girl” and her inverted bun; TikTok emphasizes on community-resourced skincare routines that really work; and our team, always yearn for radiant skin in the summer.
TikTok user makeup tutorial XO Lizah and Eva Rankin were the first to spread. Then users started accepting this aesthetic to show how popular it could be. Famous makeup creators like @radhika.p18, @laurynwill_and @mylifeaseva went viral when showing the look on different skin tones and hairstyles. Before long, it went from an ephemeral trend to a full-blown aesthetic. And here I am, haunted.
What does looking “clean” mean?
Obviously, anyone can look “clean”. The accessibility of TikTok’s clean-looking beauty trend is what makes it so appealing. It’s easy to imitate and works on everyone. It’s a way to bring out your own natural features, instead of trying to look like everyone else.
Unsurprisingly, a clean look places a great deal of emphasis on skin care. Even more than most no-makeup routines, this trend prioritizes skin actually look like skin (get rid of the idea that you need a full coverage foundation).
Is the clean trend the same as clean beauty?
It makes sense that a generation raised on Glossier has pioneered the TikTok beauty trend. There’s a full range of lotion-like makeup, products you can dab on with your fingers and accents that look dewy and luminous.
But don’t be fooled. Clean appearance has nothing to do with clean beauty. However, many hero products do Use natural, clean ingredients to advertise skin health.
Achieving a clean look doesn’t mean you have to buy expensive products either. While some creators use Chanel Glow Highlighting Fluid or Dior Lip Oil, other creators like @_keeees_ Achieve the look with Ponds Face Cream and pharmacy makeup.
More than anything, clean girl makeup is simple, breathable and easy to use. That’s a lot of multi-use products. It is light coverage. And trust me — it’s about to become a new habit for you.